Since 97 March on China's Internet ads appeared in the
first - Intel since the AS400, Internet advertising has grown by nearly 12 lineage 2 powerleveling . This is 12 adena, the development of the Internet from web1.0 to web2.0,
now to web3.0 development; our country during this period the number of
Internet users has also been ranked first in the world until the end of 2008,
reaching 298 million. The market is still growing so that more has not tried
many more and more cheap eve isk, eager, and those early
test water is not successful advertisers, will further increase the network
ads.
Ads on the network performance in terms of creativity, the early Internet
advertising simple and nothing new, the production level is not high, in
addition to the web has brought the hope of profit, and not to bring any dofus kamas advertisers. With the continuous development of the Internet and
advances in Internet advertising has changed dramatically, in terms of form and
content, have a breakthrough development. Banner ads to run, has changed from
the original static, dynamic types, the development of an interactive type.
This type of Banner ads in the form of rich media, not only can provide more
complex visual effects, but also offers a wide range of tibia gold , such as answering questions, the drop-down menu to fill out a form and so
on. y seen an advertisement "Dongfeng Nissan Teana test drive the new
activity" is not only see the hand of a man trying to go enough to the
dynamic effect of car keys, but also in the man test drive the car away after
the screen on a form, fill in as long as the real name and cell phone as well
as the mailbox, you can test drive appointment. Website and take the initiative
in accordance with the location of the IP address of the author take the
initiative to adjust for the city and the City, Chaoyang District, Beijing, as
long as the screen on the drop-down table select franchise stores can test
drive car.
This focus on user-centric technologies, not only closer to consumers, the ads
can seize the audience's attention, and the information provided by the
interaction can also have a direct effect of marketing. Measurable effects of
such advertisement makes more and more and more advertisers start approved
online advertising.
At present, such as easy this type of media companies already have this kind of
online advertising technology, can track the ads through the Cookie viewers. By
marking individual users Cookie, implementation tracking, classification,
record user browsing behavior, put browsing behavior and demographic data, purchase
data integration, to help advertisers improve the network of follow-up ads.
Since the user's Cookie is the only, you can set up a user database, recording
the user's browsing behavior, and thus in future marketing activities in a
sustained-depth marketing, and according to different user behavior, you can
adjust with ads information, to achieve better communication effects.
The spread of the trend of the future are one-to-one marketing, and in this
Cookie tracking technology can achieve for different users to have the
distinction of ads to convey information in order to change the past to any
kind of audience are using the same sales pace of the spread of行为.
The past, Internet ads, will have a fixed broadcast cycle. If the consumer is a
browser to the publicity at the end of the advertisement, then him on the
overall information on the advertisement is not know, this is not the demands
of integrity, the effect of advertisement will not be satisfactory. Carousel
through innovative mechanisms, can automatically adjust the records of Cookie
network broadcast ads. For instance, at a joint network, the consumer at a one
of a web browser advertisement information, and his website to see the next one
will be a gradual deepening of the advertisement information, and will not have
been browsing the ads duplicate information resulting from the visual fatigue.
The use of this carousel mechanism avoided the consumer can only see part of
advertisement information.
The current network in the ads have a geographical orientation of technology,
but also can enhance the performance of the effect of online advertising. Since
different regions, different spending habits, lifestyles also have significant
differences, using the same ads will affect the spread of the effect of
advertisement. The past, advertisers have complained that why some of the ads
at a good effect, while in other places there is no market. And now, through
the different regions at different ads running, use closer to the demands of
local consumers, it can tie in with the ads at different parts of the main
marketing activities to further improve the overall effectiveness of marketing
activities. This is the main advertisement, it is a very useful message.
